A peek at the Hopalong Cassidy Savings Rodeo

Photo 1These days financial literacy is a trending topic. But has it always been? In the late 1940’s and early 1950’s, Franklin Federal introduced the Hopalong Cassidy Savings Rodeo, which combined popular culture with the Bank’s mission to help customers (particularly children) save money.

As we celebrate our 80th year as a local community financial institution, we are researching the background of this program and trying to find former members. We have limited information about this program and are intrigued that a small savings and loan association in Virginia partnered with a Hollywood legend (William Boyd) in the height of his career. We are currently asking members of the community to come forward with any memories or details. Were you a member of the Hopalong Cassidy Savings Rodeo?

We do know some facts. In the late 1940s, Franklin Federal transformed its conference room in the Bank Headquarters located at 616 East Franklin Street into a “western town” that featured a general store, barber shop, jail and sheriff’s office. “Tenderfeet” who deposited $2 into a savings account at Franklin Federal were admitted into the club and received a certificate, membership card, a badge, an autographed photo, a record book (to keep notes on deposits and withdrawals), and a letter from Boyd himself, which was all contained in a special mail pouch and sent from Hollywood.

Our goal is to “get the gang back together” so please help us locate men and women who were members of this club. We think they may be between the ages of 65 and 78. We’d love to hear from you! E-mail us at community@franklinfederal.com, call us at 804.967.7022 or simply stop in to any of our eight branches and share your memories!  Thank you for helping us.